Case study
Enzo‑M
Luxury Website Rebuild (Non‑Ecommerce)
A custom-built luxury website that fits the brand’s real needs — premium presentation, performance, and flexibility — without forcing an ecommerce-first Shopify architecture.
Context
The situation
Enzo‑M is a high-end footwear brand focused on craftsmanship and brand perception. They had been running their website on Shopify for nearly a decade, despite not offering ecommerce, which created architectural friction and limited how the site could evolve.
Challenge
What needed to change
Shopify’s ecommerce-first assumptions introduced unnecessary complexity for a brand that primarily needed a refined, editorial presentation. The site needed to feel elevated, load fast, and give the team freedom to evolve content and collections without fighting the platform.
Solution
The approach
We designed and built a custom site architecture tailored to a non-ecommerce luxury brand: fast, controlled, and highly designable. The result is a premium, brand-forward experience that’s easier to maintain and better aligned with how Enzo‑M actually sells.
Build
What we built
- Custom luxury marketing site (purpose-built, not ecommerce-first)
- Flexible structure for collections, product storytelling, and brand content
- High-end UI details to elevate perceived value
- Performance-focused build for fast, smooth browsing
Extra
Above & beyond
- Re-architected the site around the real buyer journey (discovery → trust → inquiry), not checkout
- Built a cleaner foundation so future expansions don’t require platform workarounds
- Ensured the visual system supports luxury positioning across devices